TEAM

Joelma Reis holds a degree in Accounting from the United States and has lived in the US for 11 years. She built her career in a highly challenging corporate environment, working for a large company in Texas, where she started as an intern and, over the years, rose through the ranks to become CFO.

In a 100% male environment, Joelma stood out for her technical competence, strategic vision, and leadership skills, earning respect and credibility through concrete results. This experience shaped her firm, analytical, and decision-oriented approach, supporting the real growth of companies.

Today, she is the CEO of JR Business Development, a company that experienced significant growth in 2026 and currently has a team of 10 great professionals, all aligned with the same purpose: to help companies grow in a structured, sustainable, and profitable way. With a practical and strategic view of finance, Joelma works directly in business transformation, helping entrepreneurs move from improvisation to solid, clear financial management prepared for scaling.